A one-minute explainer about the threats faced by the Andean bear, later shared by the Andean Bear Foundation on their social channels. The handmade aesthetic was intentional. The video needed to feel human because the message is about human responsibility. Real fabric and felt were photographed, then reconstructed and animated in After Effects to preserve that tactile quality while keeping the flexibility to adjust things in post. Concept, design, asset creation, animation, and compositing handled end to end.