A 90-second brand positioning piece for Promomash, a trade promotion management platform for CPG brands. The video makes the case for Promomash's business model, pairing software with real trade spend expertise against pure software competitors in the category.
I handled visual direction and motion design execution from script to final export. Instead of relying on generic stock footage, I generated custom visuals tailored to the brand's actual context, then built out the graphic layers and animation to carry the narration through.