Trade spend is notoriously hard to explain to a B2B audience without losing them in jargon. The idea was simple. Companies that understand where their money goes survive, those that don't get eaten. I took that metaphor from marketing leadership and built it into a full animated explainer: concept visualization, storyboard, styleframes, animation, voice direction, music, and sound design. Completed for top of funnel use, unreleased.
Trade spend is notoriously hard to explain to a B2B audience without losing them in jargon. The idea was simple. Companies that understand where their money goes survive, those that don't get eaten. I took that metaphor from marketing leadership and built it into a full animated explainer: concept visualization, storyboard, styleframes, animation, voice direction, music, and sound design. Completed for top of funnel use, unreleased.